Yonder has secured a strategic investment from NatWest to accelerate growth of its lifestyle-focused credit card platform. The investment will support Yonder’s mission to expand its reach among millennials and expats, while leveraging NatWest’s scale and expertise.
Yonder provides a financial lifestyle platform that brings together people, money and experiences. Predominantly targeting young professionals and expats, their platform offers its members a range of unique personalised rewards by partnering with local businesses and aspirational brands.
The investment will help Yonder to grow at speed and scale whilst accessing NatWest’s expertise as a bank with over 19 million customers. The move reinforces NatWest’s commitment to supporting customers to manage their finances effectively and deliver enhanced customer experiences. Through Yonder’s engaged membership of millennials and GenZs, NatWest will continue to develop innovative approaches to personalisation and loyalty rewards, as well as getting even more access to emerging trends with some of its most important customer segments.
Today’s consumer wants financial experiences that are personal, easy, and that seamlessly integrate into their daily lives. Our investment in Yonder reflects our belief in delivering better lifestyle experiences with financial tools that resonate with customers’ personal goals and aspirations. We’re looking forward to exploring new ways to deliver rewarding and responsible financial interactions that align with our customers’ evolving needs.
Ladi Greenstreet, Head of Strategic Investments at NatWest Group
We’re thrilled to welcome NatWest as an investor in Yonder. Their expertise and insights will be invaluable as we continue to grow and scale our platform. Together, we can redefine the future of consumer credit and deliver tailored financial services that meet the unique needs of our users.
Tim Chong, Founder & CEO
Our customers’ expectations are rightly changing all the time and it’s important we continue to understand their needs, personalise and deepen our positive customer experiences - which is the core way we think about innovation, engagement and proposition design as a bank. We’re looking forward to collaborating closely with Yonder to bring their insights and approaches to customer experience, engagement and reward to a wider audience.
Sandi Royden, Head of Retail Banking Customer Propositions at NatWest
