YAi, a platform helping marketing agencies and brands create, evaluate, and improve AI-generated content at scale, has raised £250,000 in Seed Enterprise Investment Scheme (SEIS) funding from Jenson Ventures. The funding will support product development, team growth, and market expansion as YAi aims to become the go-to quality control layer for AI-driven content creation.
AI tools are rapidly transforming how marketers produce content, but 90% of marketers say AI-generated content still requires significant editing before it can be published. In addition, although 65% of marketers are confident in prompt engineering, 98% still face challenges with it. In other words, even expert prompting does not ensure better AI content. Existing AI platforms like ChatGPT and others can generate content quickly, but lack built-in tools to assess quality, leaving marketers to manually review content for factual accuracy, brand voice, and audience relevance. This gap leads to slower campaign delivery, lower-performing content, and wasted time on revisions.
YAi addresses the issue by combining AI-powered content creation, real-time quality evaluation, and automated content improvement tools into a single platform. With YAi, marketers can create text and imagery content directly within its AI Content Studio, where each piece is automatically scored against a proprietary Content Evaluation Framework. This framework evaluates content for brand voice consistency, factual accuracy, originality, readability, and effectiveness, giving marketers clear, actionable feedback before publication. YAi plans to incorporate audio and video content creation capabilities in Q3 of this year.
Unlike standalone AI writing tools, YAi offers not just creation but ongoing quality assurance, with real-time quality scoring, automated improvement suggestions, and trend-based topic recommendations, all within a single workflow. This creates a structured, repeatable process for ensuring high-quality content at scale, particularly valuable for agencies managing campaigns across multiple brands and clients, as well as larger organisations managing various brands.
YAi was founded by Yana Lapitskaya (CEO), Jessy Conflon (CMO and COO), and Vyacheslav Lukin (CTO), who bring deep experience in digital marketing, content strategy, and AI/ML technology. Yana and Jessy previously built and exited a multi-award-winning digital agency that supported over 70 startups and scaleups through content-driven growth. Vyacheslav, an experienced AI and software engineer, previously built and sold a computer vision AI-powered transport management platform, bringing hands-on expertise in applied machine learning to the YAi product.
The £250,000 investment will fund further development of YAi’s AI-powered quality evaluation technology, the hiring of key engineering talent, and early market expansion across the UK and Europe. Longer term, the company aims to embed its technology into the workflows of marketers globally, aiming to become the standard for AI-generated marketing content.
