Workflow, an AI-powered platform for creative collaboration, has raised £2.2m in a pre-seed round led by early Revolut investors, with participation from 8VC, Sequoia scout funds, Octopus Ventures, and Index Ventures. The platform provides design, marketing, and product teams with a centralised space to manage tasks, review assets, and integrate feedback, leveraging AI to enhance brand consistency, accessibility, design best practices, and regulatory compliance.
The funding follows Workflow’s successful beta launch, which gained traction among brands, agencies, startups, and UX/UI design schools. The investment will accelerate product development, particularly its AI-powered review system, aimed at helping teams manage increasing creative output, projected to grow 4.5 times by 2030.
Workflow integrates with tools like Figma and Adobe Creative Cloud, offering features such as automated issue checks and expert-level insights for creatives. Co-founders Will Taylor and Paul Sangle emphasised AI’s role as a supportive partner in the creative process, addressing challenges like spelling, grammar, design best practices, and regulatory checks to streamline workflows and enhance output quality.
With the adoption of AI in creative tools, the amount of creative work is now growing by 30% a year. For example last year, more photographs were generated than have ever been taken by human photographers. So we’ve been asking ourselves ‘what infrastructure is going to be needed to manage this volume of work?’. One problem that doesn't scale well is issue checking - there’s no Grammarly for creative work and to-date this tedious work is still done by eye. Beyond issue checking, we believe AI can even providing insight to creatives analogous to access to a panel of experts. We see the role of AI as enabling people’s creative processes, not replacing them.
Will Taylor, Co-founder & CEO
To develop our AI reviewer, we spent a lot of time with creatives to map out where in the review process they are getting slowed down. We saw Dyslexic and non-native English creatives turn on the spelling and grammar checkers, Junior designers and UX schools want access to design best practices. Marketers in regulated industries are interested in legislative checks - an area they say they struggle to memorise, and where legal review can take days to materialise. Every person has different areas in their professional work where they can find a partner in AI to support.
Paul Sangle, Co-founder & CPO
