Vypr, the product intelligence platform helping global brands rapidly understand consumer behaviour, has raised £5 million to support international expansion and launch its next-generation platform. The round includes £4 million from specialist private equity firm YFM Equity Partners, with the remaining £1 million from other investors and management. It brings Vypr’s total funding to £13.4 million.
Vypr’s platform delivers fast, actionable consumer insight underpinned by behavioural science, enabling clients to develop and refine products more effectively. Customers include Aldi, Asda, M&S, Brewdog, Kraft Heinz and Red Bull.
The company has recently expanded into international markets including the US, Australia, and Europe. The new funding will support continued international growth, entry into adjacent FMCG and retail sectors, and the launch of AI-driven features to strengthen Vypr’s position in the product intelligence space.
Since YFM’s initial backing in 2021, Vypr has achieved over 40% CAGR and now generates more than £6 million in annual recurring revenue.
