Virtue Drinks, the UK’s fastest-selling clean energy drink, has announced closing a £2m investment round, bringing its total funding to over £5m. This latest round includes investment from Eberechi Eze, Premier League footballer and England international, and James Watt, co-founder of BrewDog, Europe’s largest craft beer brand. With sales of Virtue up 173% in UK grocery stores this year to date, it is an exciting time to join the business.
As part of their investment, Eze will be actively involved in Virtue’s marketing strategy, amplifying the brand’s presence following the deal. Meanwhile, Watt will serve as a strategic advisor, guiding Virtue’s founder Rahi Daneshmand on how to best scale the business globally.
The funding will enable Virtue to continue its mission to provide clean energy for your body, mind, and soul by enhancing marketing efforts and increasing brand awareness in the UK, Europe, and beyond. The investment will also help support the growth of Virtue's team and significantly increase global distribution, which currently includes an impressive 5,000 stores.
Virtue is more than just an energy drink to me, it’s a brand I truly believe in. Its clean energy aligns with my lifestyle on and off the pitch. I am excited to be part of a brand that is all about a natural, healthier way to energise.
Eberechi Eze, England footballer
It is seldom that I see a drinks brand that genuinely excites me. In Virtue I found an amazing product led by a brilliant entrepreneur. I found Virtue first and foremost as a consumer and I am delighted to now be helping them on their growth journey.
James Watt, Co-founder of BrewDog
We are really excited to partner with Eberechi Eze and James Watt to build the leading clean energy drink brand globally. Their belief in our vision and commitment to our growth emphasises the positive impact we plan to achieve together. As the first all-natural energy drink with zero sugar and zero calories, Virtue is well positioned to lead the way for clean energy. These partnerships mark the start of an exciting next chapter for Virtue, and we can’t wait for even more people to enjoy our clean energy drinks.
Rahi Daneshmand, Founder & CEO
