Untamed, the human-grade cat food brand, has raised £10 million in a Series B round to accelerate growth and expand internationally. The round was led by New York-based Coefficient Capital, joining the cap table alongside returning investors Five Seasons Ventures and Redrice.
Untamed operates a direct-to-consumer subscription model, delivering high-meat-content, pantry fresh meals to more than 80,000 cats each month in the UK. Its recipes use human-grade ingredients, contain no grains or fillers, and are designed to appeal to even the fussiest eaters.
Founded five years ago, the business was born out of a belief in the benefits of ancestrally inspired diets for cats—focused on protein-rich, whole meat meals. Since launch, Untamed has served over 50 million meals and built a loyal base of pet owners seeking healthier options for their animals.
The UK is home to an estimated 12.5 million cats, with 29% of households owning one. Rising demand for premium, wellness-driven pet food has fuelled rapid category growth, with the UK and EU cat food markets valued at over £2 billion and £10 billion respectively.
Coefficient Capital, known for backing brands such as Oatly, Nom Nom, and Zoe, joins Untamed as a new investor, with Managing Partner Andrew Goletka also joining the board. Five Seasons Ventures and Redrice, both investors in Untamed’s Series A, also participated in the round.
Untamed became a certified B-Corp in 2024 and donates 1% of revenue to environmental causes as part of its 1% for the planet pledge.
