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TRIBE, a natural energy snack brand, has raised £2.4m in a funding round led by Mercia Ventures, with participation from Yeo Ventures, Crowdcube, and private investors. The investment will support the company's growth plans, including seven senior appointments and the addition of Steve Rich, former managing director of FulFil, as the new chair.
Founded in 2015 by Robert Martineau and Tom Stancliffe, TRIBE offers vegan, gluten-free snacks made from natural ingredients, available in major UK supermarkets. The company aims to increase revenues from £4m in 2024 to over £20m by 2027.
