WPP today announces a strategic partnership and investment in Stability AI, a pioneer in generative AI and the developer of Stable Diffusion, an industry leader in image generation. The partnership will further enhance WPP's ability to deliver cutting-edge, AI-driven content solutions to its clients across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling, and it reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.
Stability AI has quickly become a leader in the generative AI space, backed by prominent investors such as Greycroft, Coatue Management, Lightspeed Venture Partners, Sound Ventures, Sean Parker, Eric Schmidt and Prem Akkaraju. Its board members include Academy Award-winning filmmaker James Cameron, while Sean Parker, entrepreneur, philanthropist, and former president of Facebook, serves as Executive Chairman and Prem Akkaraju serves as CEO. Together, WPP and Stability AI aim to usher in a new era of innovation at the convergence of creativity and technology.
Through this partnership, WPP will leverage Stability AI’s best-in-class open visual media models across image, video, 3D, and audio to craft compelling brand narratives. In turn, WPP’s real-world applications and market insights will help drive the continued development of Stability AI’s transformative technology and creator-centric approach. By establishing a joint R&D pipeline, WPP will gain access to Stability AI’s cutting-edge models and workflows, integrated directly within WPP’s AI-driven operating system, WPP Open, to explore new ways to ideate, perform concept testing, and develop new solutions, further shaping the future of visual media and entertainment.
The demand for high-grade production is continuing to grow, driven by rising consumer expectations for visual content and the increasing need for brand differentiation. This partnership further equips both companies with tools and insights to meet this demand, building on WPP's existing commitment to high-quality production evidenced by recent successes such as Super Bowl commercials featuring A-list talents like Beyoncé, Kate McKinnon, Michael Cera, Billy Crystal and Meg Ryan.
