Smartify, the leading visitor engagement platform, has successfully raised £1.5m to bring new technologies to the arts and culture sector and continue expanding its international presence.
Smartify is the app and digital platform that partners with leading arts and cultural institutions worldwide to enhance visitors' experience with audio and visual guides. The company's latest milestone was reached in a funding round led by Metavallon VC, with participation from Pembroke VCT, and advised by Mountside Ventures.
The investment will accelerate Smartify’s mission to revolutionise how museums and visitor attractions connect with their audiences through cutting-edge digital solutions. It will facilitate new collaborations and ensure that everyone can engage with arts and culture in a meaningful way.
Founded in 2015, Smartify now partners with over 700 organisations worldwide, including the National Gallery, the Acropolis Museum, the Tower of London and other leading international heritage sites and attractions.
Usage of Smartify’s iOS, Android and web apps grew 68% year-on-year over the past 12 months. More than two million active users played more than 14.3 million audio tour tracks and explored 1.7 million objects.
Smartify’s innovative platform empowers cultural venues with bespoke, branded apps, eliminating the prohibitive costs of building and maintaining their own solutions. It also combines advanced technology such as AI-powered personalisation and AR/XR to deliver the level of digital experience that today’s visitors expect.
As a social enterprise, Smartify works in close collaboration with its partners, ensuring its products are tailored to the unique challenges of the cultural sector. It has helped partners to unlock vital new revenue streams, from selling premium tours alongside tickets to integrating e-commerce and ticketing systems.
