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Singulate raises £2m pre-seed to transform email marketing industry with AI

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Singulate
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Dave Schools; Nicolas Klein; John O'Gara
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Bowery Capital; Seedcamp; Various angels
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£2m
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London, United Kingdom
Oct 8, 2024

Singulate, a generative AI marketing platform, today announced it has raised a $2.3 million pre-seed round of funding from angel investors and venture capital firms. The early-stage startup sees the next era of email marketing using generative AI and LLMs to unlock far easier segmentation and better personalization in large-scale communication, beginning with email marketing.

The round was led by Bowery Capital in New York with significant participation from Seedcamp in London, along with angel investments from Hopin founder, Johnny Boufarhat, Paul Forster, founder of Indeed, Alex Theuma founder of SaaStock, via Backfuture, Draper Startup House, Allen Gannett, Alen Cvisic, Liz Willits, Dillon Scanlan, Johnathan Kol Bar, and more.

The three co-founders Dave Schools (CEO), Nicolas Klein (COO), and John O'Gara (CTO) worked together for 4.5 years as the early team of their previous company, Hopin.

Singulate's product lets marketers use LLMs to easily create limitless audience segments to branch every component of a campaign on the fly. Singulate introduces powerful new ways for writers to use generative AI to make content deeply relevant for individuals at scale.

The company has launched in private beta and is looking for design partners. If you're a B2B marketer, agency, or growth PM, drop your email on Singulate's landing page to get started.

We are thrilled to invest in Singulate and their vision for the future of large-scale communication. The team's experience and ambition has the potential to bring a giant industry into its next phase of innovation.
Mike Brown, Partner at Bowery Capital
We are delighted to back a strong founding team that we know so well from previous years, now bringing their track record to a market they know well. This team is very familiar with solving difficult customer problems at hyperspeed.
Tom Wilson, Partner at Seedcamp
We're solving the biggest problem we saw in events and marketing at Hopin. We had data on our attendees and customers from our events, product, and CRM — but we didn't know how to easily segment and meaningfully personalise our marketing messages to speak to the individual at scale, so we sent email blasts — leaving millions on the table. Personalisation is an exhausted word. And AI is making it worse. What we're building is more long term and focused on quality and versatility. We want to give marketers tools that fundamentally change how they write at scale for their customer personas.
Dave Schools, Co-founder & CEO