Serene has successfully raised £930,000 in pre-seed funding to improve how financial services detect and support customers in vulnerable circumstances. The round was led by Fuel Ventures, with participation from NatWest Group, Oxford Seed Fund, and a group of industry-specific angel investors with deep sector expertise.
Founded by Savannah Price, Serene is on a mission to create a future where vulnerability is universally recognised, understood and consistently supported across every product, journey and touchpoint - a Serene future for all.
Serene’s AI-powered platform is the world’s first Consumer Vulnerability Engine of its kind. By combining cutting-edge AI with behavioural insights, Serene enables businesses to detect distress early and deliver tailored support to their customers.
This not only reduces risk and fosters stronger relationships but also drives responsible growth by enhancing accessibility, operational efficiency and regulatory compliance. Businesses thrive when they deliver inclusive and impactful solutions, and Serene makes this possible.
The funding round also reinforces Serene’s strategic partnership with the NatWest Group.
