RevvedUp raises £850k to enable AI-driven ABM for every marketing team

UK based RevvedUp, a SaaS platform transforming prospect engagement through AI and automation, today announced that it has raised £850k in a pre-seed funding round led by Salica Investments, with participation from Tanzanite Capital and angels. Co-Founded by Mark Walker and Mitch Nick, RevvedUp’s platform enables revenue teams in B2B SaaS to create ABM campaigns for every prospect, helping them increase engagement with their whole market. With just 3% of buyers in-market at any given time, finding ways to connect with the other 97% is a massive challenge addressed by their approach, which focuses on sharing insights and education that matches every stage of the buying journey.

Mark has had a 17-year career leading commercial teams, including previous leadership positions at scaleups Eventbrite, Attest, Pion (formerly Student Beans) and native. Mitch started his career implementing complex CRM programmes for Deloitte, before teaching himself to code and supporting over a dozen businesses to launch their products to market.

The product works by automating and applying AI to do deep, customised account and prospect research, using those unique insights to create highly relevant and impactful content by bringing in the best resources and hooks to match the needs of the buyer. The content can then be shared seamlessly with the existing distribution channels teams use such as emails, LinkedIn and landing pages. The funds will be used to further develop the platform and expand the team.

Since its launch earlier in 2024, RevvedUp has secured over a dozen clients, and is poised to further disrupt the market as demand for prospect engagement grows.

We are excited to support RevvedUp as they build a unique solution to a complex problem in a very large market. Their approach to using AI and content will transform how businesses can approach their go-to-market and help unlock £ billions of untapped revenue for clients.

Tom Bradley, Partner at Salica

This funding will allow us to accelerate product development and push the boundaries of what businesses can achieve by scaling ABM to everyone in their market. We’re excited for this opportunity and looking forward to delivering even more value to our clients as we help them create and share content that clicks.

Mark Walker, Co-founder & CEO

RevvedUp offers an AI-driven ABM solution, which helps revenue teams connect with every prospect regardless of their buying status through the creation of Content that Clicks. Based on deep, customised research, their AI Agents develop a unique point of view on how to best engage each contact at an account, then autonomously create all of the necessary content to capture their attention. This is easily distributed across your existing distribution channels. The product allows B2B revenue teams to achieve their pipeline generation goals without sacrificing value for volume, or compromising their brand integrity.

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