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Qminder secures £2.5m seed funding led by Practica Capital to revolutionise service flow management

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Qminder
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Rauno Rüngas; Siim Raud
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Practica Capital; Metaplanet; BADideas.fund; Various angels
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£2.5m
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London, United Kingdom
Nov 20, 2024

As businesses worldwide strive to enhance customer experiences post-COVID, Qminder leads with innovative solutions that streamline in-person service delivery and increase customer satisfaction. Today, the company announces a significant milestone, having secured £2.5 million in seed funding. Practica Capital led the round, marking its first investment in Estonia from their latest fund and Qminder’s first institutional funding. The round also included Jaan Tallinn’s Metaplanet, BADideas.fund syndicate, and strategic angel investors from Toggl, Veriff, Pipedrive, Wise, and Twilio.

Co-founded by Rauno Rüngas and Siim Raud, Qminder was born out of a desire to tackle inefficient service delivery in physical locations. With a 10-year track record of profitable bootstrapping and recognition as a market expert in queue management solutions, the company is already trusted by such industry leaders as Hertz, AMEX, American Express, and Delta. With this new capital, Qminder plans to accelerate the development of its platform and further the mission of transforming customer service flow management across various sectors.

Qminder’s platform automates key customer service touchpoints, guiding visitors seamlessly from welcome to service. By managing communication and navigation, Qminder lets staff focus on delivering personalised service. The platform’s real-time insights allow managers to monitor and improve wait and service times, ensuring a smooth, satisfying customer journey. With features like automated check-ins, notifications, and queue management, Qminder empowers businesses to offer a well-organised, efficient experience that meets modern customer expectations.

Qminder’s platform addresses challenges faced by in-person service branches, equipping organisations with Service Intelligence to optimise operations through real-time insights and comprehensive reporting, allowing better data-informed decisions. "Simply put, Qminder provides speed and order in service and numbers for managers," explains CTO Siim Raud.

With proven ROI highlighted by case studies and positive reviews from luxury retail brands and banks, Qminder is on track to triple its U.S. customer base, especially in local government and healthcare—sectors with a high demand for advanced Service Intelligence. This growth is driven by close client relationships and an expanding, talented team.

Previously, innovative front-line clerks, receptionists, and store managers implemented Qminder to manage individual waiting rooms and chaotic shop floors. Now, we are seeing VP-level decision-makers, customer experience consultancies, and analysts come to us to prevent such problems and make in-person service measurable from the start and at scale.
Rauno Rüngas, Co-founder & CEO
Simply put, Qminder provides speed and order in service and numbers for managers.
Siim Raud, Co-founder & CTO