A UK-based platform that uses gaming technology to manage and motivate sales teams has raised a further £1.5m from the Midlands Engine Investment Fund (MEIF) and Mercia Ventures.
The latest round of funding will enable OneUp Sales to build its customer base in the US, where it has already gained a strong foothold, and further develop its product.
Based in Tamworth, OneUp Sales currently employs 40 people and has been achieving year-on-year growth. It now has annual recurring revenue (ARR) of £2.7m, and serves over 350 customers including data storage specialist Hitachi Vantara and leading recruitment agencies such as Xcede and Premier Group.
OneUp Sales enables managers to track data and gain insights to improve performance, incentivise sales teams and celebrate success. Founded in 2016 by former games developers Derry Holt and James Heath, it is the only platform of its type that enables sales teams to form leagues and compete against each other in automated online competitions.
The latest investment follows three earlier funding rounds from Mercia and MEIF, bringing the total the company has raised to date to over £5m.
