YFM Equity Partners (YFM) is backing the management buyout of Omne, a specialist foodservice marketing agency that counts some of the world’s largest food and beverage brands among its clients.
Headquartered in Bedfordshire, Omne has developed a global client base since its founding in 2001, servicing major names such as Unilever, McCain, and Arla.
The full-service b2b agency provides a range of marketing solutions, including end-to-end strategic consulting, insight and trend forecasting, brand campaigns, ABM demand generation, specialist trade communications, and an award-winning incentive/rewards software solution. The agency is currently nominated for B2B Agency of the Year in the 2024 B2B Marketing Awards.
YFM's £8.7 million MBO investment will help Omne to enhance its team of sector and discipline experts to pursue further growth through new customer wins. The MBO is being led by incumbent Omne CEO, Michael Gividen.
