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Neurolabs raises £6m Series A led by Nauta to scale visual AI for CPG field operations

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Neurolabs
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Paul Pop; Patric Fulop; Remus Pop
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£6m
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London, United Kingdom
Apr 23, 2025

Neurolabs, the deeptech company pioneering enterprise-level Image Recognition as a Service (IRaaS), today announced it has closed a £6 million Series A funding round. The round was led by Nauta with participation from existing investors including LAUNCHub, Lunar Ventures, and Techstart. The investment will accelerate Neurolabs’ mission to transform how Consumer Packaged Goods (CPG) brands capture and act on in-store data, marking the company’s third funding round and bringing total investment to over £9 million.

The CPG sector is undergoing rapid transformation, with brands fighting for visibility in increasingly competitive retail environments. Neurolabs is redefining retail execution with cutting-edge Visual AI. With just a smartphone, field teams capture photos of inventory at different points in the supply chain, and within seconds, Neurolabs' image recognition turns them into accurate product insights.

The company's technology has already delivered remarkable results, with CPG brands reporting a reduction in field operational costs of up to 32% and a 93% reduction in product onboarding time. By eliminating manual audits and providing product level analytics instantly, Neurolabs has cut the time from store visit to action from days to minutes.

Neurolabs partners with some of the most forward-thinking CPG and retail technology companies globally, including a US soft drinks manufacturer, a European drinks and brewing company and a UK soft drinks manufacturer. These leaders are leveraging synthetic data and visual AI not only to improve on-shelf availability, but also to redefine operational benchmarks across their field execution programmes. Neurolabs’ Visual AI acts as an infrastructure layer within the enterprise tech stack, enabling rapid deployment, seamless integration, and scalability across markets.

This latest funding follows Neurolabs’ recent recognition by Sifted, which named the company as the fastest-growing deeptech startup and the 16th fastest-growing startup overall in the UK & Ireland. Founded in 2018 by a trio of scientists in Edinburgh, the company now has a team of over 25 people globally.

This funding accelerates our vision: applying synthetic data and Visual AI to solve the £640 billion problem of inefficiencies in CPG supply chains. We're growing our computer vision engineering team and deepening our commercial footprint across the UK, European and US markets. Our platform is already a new benchmark for retail image recognition – this investment enables us to scale that impact globally.
Paul Pop, Co-founder & CEO
The rise of AI-powered products in recent years has been astronomical, but the adoption of truly innovative AI remains a significant challenge – especially at the enterprise level. Neurolabs' use of synthetic data pipelines is enabling some of the world’s largest CPG brands to rapidly embed Visual AI at the core of their retail operations. This commercial traction, combined with the strength of the technology and the team, has really impressed everyone at Nauta. We're excited to back Neurolabs at this pivotal stage.
Carles Ferrer, General Partner at Nauta
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