Nesti, a platform designed to equip sales development teams to exceed their targets with personalised outbound videos at scale, has secured £250,000 in a competitive pre-seed funding round, led by SFC Capital.
This investment will help Nesti maintain its pace of innovation, build out its engineering team and expedite its pace of growth & customer support to keep up with demand for their latest product. The product uses generative AI video models to transform outbound sales with its ability to create AI replicas of sales reps, enabling them to produce unique, personal, and interactive outbound prospecting videos, on dynamic landing pages, at scale. On average, Nesti's clients have seen a 65% uplift in demos booked and a 300% increase in response rates. Nesti is building what Salesloft built for email personalisation, but for video prospecting.
The oversubscribed round was led by SFC Capital, the London-based Venture Capital firm who have also backed the likes of Cognism and Onfido. Investment has also come in from some of Nesti's early clients which already range from high-growth SaaS scaleups to global firms. Selected B2B sales, GTM, and marketing heavyweights have also invested, such as Richard Fitzmaurice, renowned Global B2B CMO & NED, Lee Durham and Richard Lane, co-founders of the UK's leading sales acceleration agency durhamlane, and Ben Kent, Founder & CEO of the number one provider of client insight to the world's leading advisory firms, Meridian West.
This announcement follows the unprecedented success of Nesti’s early customers. The platform’s proven ability to drive significant uplift in outbound sales conversion rates and pipeline generation has sparked intense interest from a wide range of companies, from mid-market technology companies through to global FTSE 100 firms.
The team at Nesti are building one of the most exciting B2B platforms we have seen recently. Nesti is well designed, extremely easy to use and is already proving its effectiveness amongst sales teams. There is an abundance of potential to not only own the generative AI video prospecting space but also expand into horizontal markets. We are excited to be working with the team as they expand and grow.
Ed Stevenson, Investment Executive at SFC Capital
Pipeline generation is critical to any B2B business. Traditional outbound tactics are increasingly ineffective in today’s crowded markets, with companies often making the mistake of doing things how they have always been done and trying to stand out by using the same tactics as their competitors. When the majority of rivals go left, Nesti is giving the world’s most ambitious companies the ability to go right. Accessing the latest technology that will help them break through the noise and stand out. With the traction Nesti is getting in the market, the reception to demos and the pace at which the clients want to sign up and get going, Nesti is proving to be a watershed movement for sales and marketing leaders for any firm that wants to see an uplift in sales conversion. As history has taught us, the early birds often get the worm and for Nesti’s visionary clients, the pipeline is there for the taking.
Richard Fitzmaurice, Angel Investor
We are thrilled that such high caliber investors immediately recognised our ability to drive sales growth for our customers, allowing us to close our pre-seed funding round early. The commercial functions of businesses large and small are proving to be hungry for modernisation. The speed at which we have been able to develop our technology has been matched by the speed of our clients ability to both implement it, and see a significant uplift in conversion rates; a very clear indicator of the transformative nature of generative AI video prospecting in outbound sales. With our team’s deep understanding of the latest technology, the talent market and need for security, it is our goal to be the default choice for mid-market and enterprise grade AI sales tech that can add real commercial value not tomorrow, but right now.
Morgan Edmondson, Co-founder & CEO
In this tough economic climate, companies are really having to watch their bottom line. Sales teams are under immense pressure to find new ways to succeed, especially at the top of the funnel - that’s where Nesti comes in. We’re fundamentally helping companies improve outbound conversion rates and drive more pipeline by integrating scalable & personalised video into their campaigns.
Luke Kellett, Co-founder & CRO
