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InsureVision lands £2m seed led by Rethink Ventures, Twin Path Ventures and State Farm Ventures to advance AI vehicle risk assessment

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InsureVision
🧑
Mark Miller
💰
£2m
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London, United Kingdom
Mar 7, 2025

InsureVision, the pioneer in AI-powered contextual driving risk assessment, today announced it has raised £2m in a seed funding round led by Rethink Ventures, Twin Path Ventures, and State Farm Ventures, the tech investment arm of the world's largest vehicle insurer. The investment will accelerate the company's mission to transform road safety and insurance risk assessment through its proprietary "enviromatics" technology.

With automotive manufacturers and insurers looking to more sophisticated solutions for driver safety and risk pricing, Automotive Risk Understanding and ADAS software markets, together valued at £16bn, are due to grow to over £31bn by 2030.

Currently, traditional telematics and first-generation AI dashcams fail to capture the full context of driving situations, leading to inaccurate risk assessments and suboptimal insurance pricing. InsureVision’s breakthrough vision transformer technology analyses footage from standard forward-facing cameras to deliver comprehensive contextual risk assessment. Unlike conventional solutions that rely solely on mechanical data or basic object recognition, InsureVision's platform understands the complete driving environment and intention of other road users – a capability the company terms "enviromatics."

InsureVision is serial entrepreneur Mark Miller’s second venture, having previously sold his first company, Dictate IT – the largest provider of medical speech recognition solutions to the NHS – to Clanwilliam Group in an undisclosed multi-million-pound deal in 2018.

Focused now on contextual driving risk assessment, InsureVision’s platform applications span multiple industries:

  • Insurance: Enables more accurate underwriting, reduced claims, and competitive customer pricing through comprehensive risk assessment.
  • Fleet Operators: Provides real-time risk monitoring and driver safety insights for vehicle leasing companies.
  • Automotive: Offers a software-based solution for upcoming Automatic Emergency Braking legislation, particularly relevant for software-defined vehicles (SDVs).
InsureVision's solution is a no-brainer. By leveraging our existing camera infrastructure with their software layer, we can significantly reduce insurance costs while promoting safer driving behaviours. This technology directly supports our mission of bringing loved ones home safely while making vehicle leasing more affordable for gig economy drivers.
Gurinder Dhillon, CEO of Otto Cars
We have followed Mark and his team for some time, and they have continuously shown exceptional entrepreneurial vigour and deep tech expertise paired with an unconventional approach. Their vision for transforming road safety through AI-powered contextual understanding sets a new standard for the industry.
Matthias Schanze, Partner at Rethink Ventures
Insuretech is an exciting space because the numbers are huge and even a micro improvement can make a macro impact. InsureVision has one of the most unconventional but potentially groundbreaking ways of disrupting the sector for the better of insurance companies, fleet operators and drivers alike.
Nick Slater, Twin Path Ventures
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