Infinity, Europe’s leading call tracking and analytics provider, has secured a £5 million corporate debt facility from CIBC Innovation Banking. The funding will support growth by focusing on product development to deliver innovative solutions and enhance customer experience.
Founded in 2011, Infinity’s mission is to improve the customer call experience and allow companies to understand which campaigns drive phone calls into their business to make smarter business decisions. Its platform helps businesses analyse and improve customer interactions for sectors including travel, automotive, property, financial services, and healthcare.
Infinity’s call tracking capabilities allow businesses to track the customer journey prior to making a call, tracing the origin to determine what campaigns, channels, and keywords drive the most leads and return on investment (ROI). Its conversation analytics during the call allow businesses to uncover trends and develop more efficient marketing strategies. After the call, Infinity’s Smart Match can pinpoint the most valuable calls and draw direct correlations to revenue and marketing activities to analyse gaps.
The company partners with some of the world's leading tech providers allowing businesses to seamlessly integrate the platform into their tech stacks.
