The British teen-focused beauty brand Indu, co-founded by the team behind Feelunique, has raised £4 million in a seed funding round led by Unilever Ventures and V3 Ventures. This is their first institutional funding, following a pre-revenue raise of £4 million. Indu launched direct-to-consumer in October and debuted at Sephora UK in July. The funding will go towards retail support, marketing, and expanding their operational team. Indu's products are developed with input from a committee of over 250 teens, and the brand is focused on creating beauty solutions specifically for teenagers.
The brand has received strong backing due to its innovative approach to beauty for teenagers, aiming to create high-quality, accessible products that address specific skin concerns for this demographic. Indu has made significant strides in the beauty sector by working closely with teenage consumers to gather insights and ensure that their offerings meet the unique needs of the younger market.
Indu aims to expand its retail footprint beyond the UK, targeting Europe and North America in the near future. With a marketing strategy that focuses on a digital-first approach and leveraging influencers popular among teens, the brand is well-positioned to tap into the global teenage beauty market, which is projected to grow significantly in the next five years. Indu's strategy includes leveraging both traditional retail and e-commerce platforms, particularly focusing on brand-building via social media and content creation to drive growth.
This latest round of funding will also allow the company to further invest in R&D, enhancing their product range to cater to evolving trends and the demand for ethical, eco-friendly skincare products. The company’s goal is to create a complete skincare routine that teens can trust and rely on, with transparency at the forefront of the product design.
