HyperFinity, a Leeds-based retail decision intelligence company, has secured a seven-figure investment to support its continued growth and product innovation. The funding comes from Anticus Partners, River Capital, and data cloud giant Snowflake Inc.
HyperFinity enables retailers to leverage their data through a blend of AI-driven software and expert consultancy, helping them make informed decisions in areas like marketing, pricing, and loyalty. The platform integrates decision intelligence tools with hands-on strategic support, allowing businesses to identify behavioural patterns and translate data into commercial outcomes.
Founded in 2019 under the name Method Analytics, the business rebranded to HyperFinity to better reflect its expanding capabilities and market focus. It has since supported retailers in responding to sector challenges such as shifting customer expectations, increased operational costs, and underperforming loyalty schemes.
The new funding will be used to develop additional product modules—particularly in pricing and loyalty—and grow the consultancy team to broaden its partner network.
