A leading sustainable home and personal care product brand has secured equity funding from the British Business Bank’s South West Investment Fund. The investment comes via appointed Fund Manager, The FSE Group, and takes Bower’s total funds now raised through multiple funding rounds to £6.6m.
A certified B Corp based in the South West, Bower is on a mission to eliminate household plastic waste through its innovative circular economy business model. Bower develops outstanding natural products like household cleaning sprays, hand wash, laundry liquid, body wash and washing-up liquid supplied in a reusable pouch that is refilled for the next customer, encouraging repeat purchase and the consistent use of reusable products.
This innovative packaging solution, BowerPack™, was developed with Innovate UK funding and is designed for ease of use, refilling, and returning. The pouches incorporate digital tracking via QR codes, which allow customers to view how many times a pouch is refilled, ensuring accountability and transparency for end users.
Alongside strengthening the company’s existing subscription model via its website, the funding will aid investment into product innovation and expansion of B2B channels, as well as physical retail presence through partnerships with independent retailers and supermarkets.
Plastic waste remains a global challenge; less than 10% of plastic is currently recycled, with most polluting the environment by ending up in landfill, the ocean or incineration. The refillable and reusable consumer goods category is projected to grow significantly over the next five years, providing ample opportunities for Bower Collective to further its mission.
