Booked it, the leading provider of advanced booking, marketing, CRM, and loyalty solutions, has secured £2.5 million in investment from Calculus Capital, to accelerate its growth and drive towards a £1 billion booking target. The company is on track to revolutionise the customer experience across various industries, with a particular focus on sectors such as Family Entertainment, Competitive Socialising, Visitor Attractions, and Events.
Founded in 2020 as a strategic pivot from its predecessor Licklist during the COVID-19 pandemic, Booked it has seen rapid success, surpassing £100 million in annual bookings. The company plans to use this new funding to further enhance its platform and scale its team, which is already 40-strong. The additional capital will enable the business to strengthen its position as a leading digital booking engine, meeting the increasing demand for seamless, high-quality booking experiences.
In a rapidly evolving landscape, Booked it is capitalising on a marked shift in consumer behaviour. As consumers increasingly choose experiences over material goods, a recent Barclays survey revealed UK consumers spent £178 billion on experiences alone in the third quarter of 2024. This shift is expected to continue, with the social activity sector set for significant and sustained growth.
As businesses digitise their operations, consumers have come to expect superior, intuitive booking experiences. Booked it is uniquely positioned to meet this demand with its advanced, user-friendly digital platform that not only enhances the consumer experience but also maximises revenue opportunities and fosters long-term customer relationships through powerful CRM and loyalty tools. Some of Booked it’s clients include Lane7, The Cube, and Urban Playground.
