Adclear secures £500k in pre-seed funding to enhance AI-driven marketing compliance solutions

Adclear, the London-based RegTech startup transforming marketing compliance for rapidly scaling fintech businesses, has successfully secured £500,000 in pre-seed funding to grow its team and AI capabilities.

The investment from Haatch, Force Over Mass, and Founders Capital will fuel Adclear’s mission to automate compliance processes in financial services marketing.

Founded in 2024 by Cameron Ward, Doni Hoti, and Joe Jordan, Adclear is an AI RegTech company dedicated to transforming marketing compliance for rapidly scaling fintech businesses. By leveraging AI and deep regulatory knowledge, Adclear enables companies to navigate complex compliance landscapes efficiently, allowing them to focus on growth without compromising on regulatory standards.

Adclear supports rapidly scaling fintech businesses operating under stringent Financial Conduct Authority (FCA) regulations, particularly those in high-risk categories such as investments, loans, FX, CFDs, spread betting, and crypto.

Leading fintech brands, including Plum, Creditspring, and Trade Nation, have adopted Adclear’s AI-powered platform to streamline their marketing compliance.

In 2023, the FCA’s Consumer Duty and stricter controls on high-risk investments established stronger consumer protections, while AI-enhanced monitoring ushered in heightened promotional scrutiny. Adclear argues that in today’s fast-moving financial services market, companies face mounting pressure to balance growth with compliance. Marketing and compliance teams wrestle daily with time-consuming manual reviews, creating bottlenecks that slow growth and strain interdepartmental relationships.

Adclear looks to transform this process through real-time, tailored compliance evaluations that provide instant, contextual feedback. By automating and centralising existing workflows into one platform, Adclear eliminates the need for disjointed tools, enabling compliance at scale.

Our experience in financial services and regulated marketing means we understand this problem first-hand. Our focus is delivering a product that enables teams to spend more of their time on the most important parts of their business.

Joe Jordan, Co-founder

The financial services sector is experiencing unprecedented regulatory scrutiny around marketing compliance, and what impressed us about Adclear was their practical approach to solving a real pain point that’s costing fintechs millions in delayed campaigns and compliance overhead.

Martijn de Wever, Founding Partner at Force Over Mass

Adclear addresses a critical pain point in the regulatory compliance landscape for financial services. As both investors and users of their platform for our marketing materials, we’re particularly excited to support their growth journey.

Fred Soneya, Partner at Haatch

This funding round will accelerate our product development and market expansion. We’re committed to helping fintech businesses navigate the complex world of marketing compliance, allowing them to focus on innovation and growth while ensuring regulatory adherence.

Doni Hoti, Co-Founder

With this new funding, Adclear is set to further develop its AI capabilities, grow the team, and consolidate the UK market. The company will use this funding to extend its compliance coverage to EU and US regulatory frameworks, aiming to position itself as a comprehensive solution for global financial brands managing multi-channel campaigns across different regulatory regions.

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