75Media, the UK’s fastest-growing roadside media operator, has secured a seven-figure investment from NPIF II – Mercia Equity Finance, which is managed by Mercia Ventures as part of the Northern Powerhouse Investment Fund II (NPIF II), to help cement its position as a tech-driven leader in the outdoor advertising industry.
The investment will accelerate 75Media’s technological developments, particularly its proprietary AI platform, BOB (Billboard Optioning & Booking system), which has been designed to democratise outdoor advertising, empowering brands of all sizes to plan and build impactful outdoor advertising campaigns. Additionally, the funding will support the company’s international growth, building on its recent wins in the US, Scandinavia, and the Middle East.
Despite only launching in 2020 with two employees and 140 classic billboard sites, 75Media is now the number two market leader for large format roadside billboard sites in the country, and number six in the outdoor advertising market overall. The Leeds-based company saw revenues rise by 454% in the 12 months to the end of 2024, and employee headcount has more than doubled in that time, now standing at 56. 75Media acquired London-based iQ OOH in January 2024 and, following further acquisitions, now has over 1,200 classic and digital billboard sites across the UK.
75Media has also unveiled changes to its senior leadership team to reflect the recent growth of the business. Paul Inman, previously 75Media’s Managing Director, will transition to CEO & Founder. Joel Turner, who joined the company in 2023 as Commercial Director, will now assume the position of Managing Director, and Joe Lawson, who has been Sales Director since the company’s launch, will move into the role of Commercial Director.
